The Daily Design #04

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Thanks for coming back for another issue of the Daily Design, where I take my designs and break them down into their core principles so that you can understand what makes them great or terrible. Let’s get to today’s design! 🙌

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Title: Fall Camping

Date: October 25, 2019

Fonts:

Story: Before this design, I focused on branding and logos, but I wanted to attempt at least one illustration. This is it.

Principles: Looking back, there are a lot of things I would have changed about this illustration. It’s really a mishmash of flat and 3D design which doesn’t really make sense. Anyway, it’s easy to see that this is a flat design. The bright, desaturated colors and the simple shapes easily identify that. One thing I do think looks good is the shine effect on the hiker’s backpack. If you look very closely, you can see that the backpack has a slightly lighter duplicated shape on it. This light shade is the flat design alternative to gradients and shadows- both indicate the position of light. In Fall Camping even though there aren’t any shadows in the main frame of the image, you can still see that there is a light coming from the left side of the frame. However, this principle essentially backfired because I didn’t use consistency. I should have put similar light shades on the trees and the tent to make the position of the light more evident.

I’m pausing the Daily Design series during the weekend. See you on Monday! ✌️

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